Industry

Student Housing

Client

ROOF

Crafting a new digital home for Roof

Crafting a new digital home for Roof

Crafting a new digital home for Roof

Roof is a next-gen student residence brand offering all-inclusive, community-driven housing in France – with rent covering utilities, internet, cleaning, and even home insurance. Their model prioritizes wellbeing, shared experiences, and simplicity.

Roof is a next-gen student residence brand offering all-inclusive, community-driven housing in France – with rent covering utilities, internet, cleaning, and even home insurance. Their model prioritizes wellbeing, shared experiences, and simplicity.

Roof is a next-gen student residence brand offering all-inclusive, community-driven housing in France – with rent covering utilities, internet, cleaning, and even home insurance. Their model prioritizes wellbeing, shared experiences, and simplicity.

Regrading Roof’s identity and experience for conversion and community. KLIMB partnered with Roof to elevate both brand and digital presence in support of conversion and premium experiential goals. The assignment included a full identity refresh, Webflow-powered website redesign with a dynamic transport map module, team photography, and creation of a 2D and 3D mascot to embody the brand spirit.

Regrading Roof’s identity and experience for conversion and community. KLIMB partnered with Roof to elevate both brand and digital presence in support of conversion and premium experiential goals. The assignment included a full identity refresh, Webflow-powered website redesign with a dynamic transport map module, team photography, and creation of a 2D and 3D mascot to embody the brand spirit.

All Projects

Our Contribution

Our Contribution

Our Contribution

Brand Identity Refresh Refined Roof’s visual identity – including logo, typography, and color system – to convey both premium positioning and student-friendly vibrancy. Digital Redesign & Webflow Integration Revamped layout, key UX flows, and visual hierarchy across the site, leveraging Webflow for scalable, high-performance deployment. Dynamic Transit Map Module Integrated a real-time map component displaying nearby public transit options – trains, metros, etc. – to highlight Roof’s location convenience. Team Photography Directed and produced an on-brand photoshoot to showcase the community and human side of Roof across digital and print touchpoints. 2D and 3D Mascot Design Created mascots in both flat and three-dimensional styles to inject personality, consistency, and a strong visual narrative into Roof’s identity system.

Brand Identity Refresh Refined Roof’s visual identity – including logo, typography, and color system – to convey both premium positioning and student-friendly vibrancy. Digital Redesign & Webflow Integration Revamped layout, key UX flows, and visual hierarchy across the site, leveraging Webflow for scalable, high-performance deployment. Dynamic Transit Map Module Integrated a real-time map component displaying nearby public transit options – trains, metros, etc. – to highlight Roof’s location convenience. Team Photography Directed and produced an on-brand photoshoot to showcase the community and human side of Roof across digital and print touchpoints. 2D and 3D Mascot Design Created mascots in both flat and three-dimensional styles to inject personality, consistency, and a strong visual narrative into Roof’s identity system.