Industry

IT & Device Management SaaS

Client

Primo

Designing a scale-up identity for modern IT platform

Designing a scale-up identity for modern IT platform

Designing a scale-up identity for modern IT platform

Primo is the first AI‑powered all‑in‑one IT platform that helps companies buy, track, manage, and secure devices seamlessly. By orchestrating identity, MDM, procurement, and EDR—powered by HR data and automation—Primo consolidates multiple workflows into one end‑to‑end solution. It offers security, compliance, zero‑touch deployment, and rapid scaling for modern, distributed teams.

Primo is the first AI‑powered all‑in‑one IT platform that helps companies buy, track, manage, and secure devices seamlessly. By orchestrating identity, MDM, procurement, and EDR—powered by HR data and automation—Primo consolidates multiple workflows into one end‑to‑end solution. It offers security, compliance, zero‑touch deployment, and rapid scaling for modern, distributed teams.

Primo is the first AI‑powered all‑in‑one IT platform that helps companies buy, track, manage, and secure devices seamlessly. By orchestrating identity, MDM, procurement, and EDR—powered by HR data and automation—Primo consolidates multiple workflows into one end‑to‑end solution. It offers security, compliance, zero‑touch deployment, and rapid scaling for modern, distributed teams.

Positioning Primo as a scale‑up with a fit‑for‑market identity. KLIMB partnered with Primo to elevate the brand from startup to scale‑up and reflect its growing maturity and product sophistication. The project included a complete brand refresh, advanced Webflow site redesign with rich animations, refreshed product visuals, and a newly crafted mascot in both 2D and 3D. The objective: match Primo’s elevated strategy and automation-first promise with a polished, expressive identity—digital-first, performance-driven, and human at heart.

Positioning Primo as a scale‑up with a fit‑for‑market identity. KLIMB partnered with Primo to elevate the brand from startup to scale‑up and reflect its growing maturity and product sophistication. The project included a complete brand refresh, advanced Webflow site redesign with rich animations, refreshed product visuals, and a newly crafted mascot in both 2D and 3D. The objective: match Primo’s elevated strategy and automation-first promise with a polished, expressive identity—digital-first, performance-driven, and human at heart.

All Projects

Our Contribution

Our Contribution

Our Contribution

Brand Refresh for Scale Redefined Primo’s visual identity system—logo, typography, palette—to reflect a confident and mature positioning aligned with enterprise-level SaaS. Webflow Redesign & Animations Rebuilt the website with atomic components, rich transitions, and animations leveraging Webflow’s advanced interactions capabilities to communicate product sophistication. Product Visuals Architecture Crafted a suite of branded UI visuals to highlight Primo’s core features—identity orchestration, device management, compliance dashboards, etc.—in a way that conveys clarity and polish. 2D & 3D Mascot Creation Developed a distinctive mascot in both 2D and 3D formats to inject personality into the brand, humanize the tech platform, and serve as recognizable narrative devices across campaigns.

Brand Refresh for Scale Redefined Primo’s visual identity system—logo, typography, palette—to reflect a confident and mature positioning aligned with enterprise-level SaaS. Webflow Redesign & Animations Rebuilt the website with atomic components, rich transitions, and animations leveraging Webflow’s advanced interactions capabilities to communicate product sophistication. Product Visuals Architecture Crafted a suite of branded UI visuals to highlight Primo’s core features—identity orchestration, device management, compliance dashboards, etc.—in a way that conveys clarity and polish. 2D & 3D Mascot Creation Developed a distinctive mascot in both 2D and 3D formats to inject personality into the brand, humanize the tech platform, and serve as recognizable narrative devices across campaigns.