Industry

B2B SaaS

Client

Pletor

Building a brand that reflects infinite creative scale.

Building a brand that reflects infinite creative scale.

Building a brand that reflects infinite creative scale.

Formerly Lasqo, Pletor is an AI-powered visual marketing platform that enables teams to build custom design agents for generating on-brand visuals at scale – turning ideas into content across social, ads, and more.

Formerly Lasqo, Pletor is an AI-powered visual marketing platform that enables teams to build custom design agents for generating on-brand visuals at scale – turning ideas into content across social, ads, and more.

Formerly Lasqo, Pletor is an AI-powered visual marketing platform that enables teams to build custom design agents for generating on-brand visuals at scale – turning ideas into content across social, ads, and more.

KLIMB collaborated with Pletor in 2025 on a complete rebranding – including the naming transition from Lasqo to Pletor, a name rooted in the product's core promise: the power to make more. The brand was designed from the ground up to express this creative potential, blending strategic positioning, visual storytelling, and a system of original characters – the “agents” – who personify Pletor’s AI capabilities. These characters are not mascots. They are central to the brand’s identity, narrative, and user experience.

KLIMB collaborated with Pletor in 2025 on a complete rebranding – including the naming transition from Lasqo to Pletor, a name rooted in the product's core promise: the power to make more. The brand was designed from the ground up to express this creative potential, blending strategic positioning, visual storytelling, and a system of original characters – the “agents” – who personify Pletor’s AI capabilities. These characters are not mascots. They are central to the brand’s identity, narrative, and user experience.

All Projects

Our Contribution

Our Contribution

Our Contribution

Brand Strategy & Naming Defined Pletor’s brand platform, positioning, and tone – and led the renaming process from Lasqo to Pletor, inspired by the idea of abundance and scalability. Visual Identity System Created the full brand system – logo, color palette, typography, iconography – designed for clarity, modularity, and creative expression. Agent Characters Design Developed a family of branded agents that represent the intelligence and versatility of the Pletor platform – unique, ownable, and central to the storytelling. Creative Direction & Guidelines Produced core use cases, motion principles, and implementation ideas to bring the agents and brand elements to life across digital touchpoints, starting with the website.

Brand Strategy & Naming Defined Pletor’s brand platform, positioning, and tone – and led the renaming process from Lasqo to Pletor, inspired by the idea of abundance and scalability. Visual Identity System Created the full brand system – logo, color palette, typography, iconography – designed for clarity, modularity, and creative expression. Agent Characters Design Developed a family of branded agents that represent the intelligence and versatility of the Pletor platform – unique, ownable, and central to the storytelling. Creative Direction & Guidelines Produced core use cases, motion principles, and implementation ideas to bring the agents and brand elements to life across digital touchpoints, starting with the website.